Like a disease, social media proliferation will leave companies crippled — unless they develop a strategy to manage now. Some companies have opened a virtual Pandora’s box: We found that global corporations are struggling to manage an average of 178 business-related social media accounts — a number likely to grow if unchecked. Beyond coordination challenges, unchecked accounts and disparate customer interactions expose brands to a host of legal, compliance, and fragmented brand-perception risks.
In this Webinar you’ll learn the following:
- Social media trends, adoption rates, and deal sizes
- Business pains, and an exploration of the five most common use cases
- Case studies of who’s doing it right
- Our vision on the future of this industry -- and how to get prepared