Generous Art - Jennifer Balkan

Arts in Context explores the making of Generous Art, an online gallery dedicated to raising money for nonprofits and artists, while going behind-the-scenes with the group's founder and some of the showcased artists. Founded in 2011, Generous Art envisions art purchases as community-oriented transactions — rejecting the idea that art collection is a selfish endeavor or an isolated event. Generous Art replaces time consuming auction fundraisers with a purchase process that simultaneously funds the artist, a nonprofit and the mission of Generous Art.