CHALLENGE
Help the public understand the fundamental issue of the Occupy movement.
SOLUTION
Hack the medium at the root of the frustrations: money. We went to protests and stamped people’s money with infographics about the wealth disparity in America. To broaden the number of participants, free downloadable
templates, available at occupygeorge.com, enabled anyone with a home printer to take action.
RESULT
As these dollar bills naturally circulated, awareness of the fundamental issue was raised. For once, money was talking for everyday people and news media, both national and international, took notice, including coverage from
TIME, The Guardian, Fast Company, The Huffi ngton Post, Yahoo news, Gizmodo, and hundreds of other news outlets and websites.
PROJECT CREDITS
Andy Dao - Creative Director
Ivan Cash - Creative Director
Scott Blew - Web Developer
