Today's SouthCoast Matters show welcomes Dr. Margo Zarraga, the founder and CEO of Founder and CEO of Genera Personal Primary Care, to discuss the philosophy and practice behind "personal primary care," an alternative healthcare system focused on relationship-based care. Zarraga points out that the patient-centered practice she and others provide can be far less costly and more transparent than that provided by managed healthcare systems in this country, and also be more productive. Co-hosted by Dr. John Luo, founder of Doctors Choice. Recorded on Oct. 7th, 2019 at TCAM TV in Taunton, MA.