AUDIO COMPOSER: ADAM LEE
COMMISSIONED BY: CINEMAWORLD
CRITICA has adopted the exclusive concept of deluxe, premium and minimalistic design for the new and upcoming international movies channel, Cinemaworld.
For the execution, CRITICA has chosen a distinct , rich and unique shade of champagne for the entire on-air look. This is brought to live with a journey of immaculate 3D detailing capturing the excitement & vibrancy of the channel via a dramatic mix of abstracts and treasured objects ; all of which are further enhanced with the use of smooth camera movements thus creating a seamless contour of purposeful motion. CinemaWorld’s music anthem is a bold and sunny original composition of a modern orchestral track by Adam Lee.
The CRITICA team developed the entire channel package and identity system with four unique idents, monthly movie showcase opening graphics, menu page, lower third & corner bug logo.