As the growth of online shopping shows no sign of slowing down, the role of packaging is being put into question. Marketers need to rethink their packaging strategies as online sales now represent a distinct channel of distribution that requires its own branding solutions.
A recent U.S. study by Shikatani Lacroix delves into the online shopping behaviours of consumers and uncovers consumer insights on the role of packaging prior, during, and after online purchases. Jean-Pierre Lacroix, president of Shikatani Lacroix, will present the results of this study and share key insights on the influence of online shopping on the retail and packaging industries.
In this webinar you will learn:
• Why we should care about online
• What the branding requirements are for online shoppers
• What role packaging fills as part of the online selection process
• Guidelines and application approaches for marketers
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