With the growth of brands and the complexity of choice facing consumers, brands are challenged to effectively stand out and engage customers in the split- second it takes to make a buying decision. This session hosts two experienced professionals in the field of package design and branding, who will share their knowledge on how to ensure your packaging effectively connects with consumers.
The video webinar session is hosted by Jean-Pierre Lacroix, a leader in brand and packaging consultation with guest speakers: Rob Pearce, Design Manager at Campbell’s Soup Canada; and Kevin Lake, Vice-President of Purity Life, a leading organic and natural products manufacturer and distributor.
The 35-minute session explores the following important topics facing marketers today:
- What are the challenges facing brand marketers?
- What is the role of packaging as part of the marketing mix?
- What is the meaning of the Blink Factor?
- What are the key insights that drive effective packaging?
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