Patrick Brown is raising funds through Emphas.is to self-publish his 10 year project, "Trading to Extinction" about the illegal animal trade in Asia, accompanied by a personal introduction by Ben Davies, which takes the reader through a first hand experience of the seedy world of the illegal wildlife trade. This project can receive funding until April 29, 2012. To help:‪ emphas.is

Emphas.is is a platform for photojournalism that offers a unique bond between photojournalists and their audience, and in the process aims to create a new financial model for photojournalism in the 21st century.

From Patrick Brown: Day by day, hour by hour, our planet's rarest creatures are being hunted, trapped and slaughtered to feed a global black market in wildlife products.

This is my attempt to expose that trade. I could use your support.

For years, I have traveled across Asia to document the devastating impact of wildlife trafficking. Now I'd like to bring my work to a worldwide audience, by producing a campaigning photographic book called "Trading to Extinction."

It is a shocking tale of cruelty, crime and human greed. As with drug trafficking, money fuels the animal trade. Its tentacles wrap around the world, from the remote forests of Asia to the trafficking hubs of Beijing, Bangkok, London, Tokyo and New York.

A poacher who kills a rhino and removes its horn in India gets $350. That same horn sells for $1,000 in a nearby market town. By the time it reaches Hong Kong, Beijing or the Middle East, the horn is worth $370,000. Tiger bones are worth up to $700 per kilo.

This trade is flourishing. But the fightback has begun. An extraordinary worldwide movement is bringing together people from diverse backgrounds in a bid to save our most endangered species before it is too late. "Trading to Extinction" will tell their stories, too.

By ordering the book "Trading to Extinction", you're not just funding a photographic project. You're pre-ordering a landmark photographic book. The images will be accompanied by a personal introduction by Ben Davies, which takes the reader through a first hand experience of the seedy world of the illegal wildlife trade, as well as efforts to stop it. As the funding options show, in most cases you won't just receive a book, but also a signed limited edition fiberbase print, which I will personally print.

By funding "Trading to Extinction," you will be helping to produce a powerful campaigning tool. I want to get copies of this book into the hands of people who can make a difference. Together, we can raise public and political awareness of how rapidly our endangered species are vanishing and why the issue needs the world's urgent attention.

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