Delta Air Lines and Razorfish, in partnership with Madison Square Garden, have set out to make travel easier, fresh and exciting again with new technology and bold experiences.
Touch the Future of Travel is a personalized way to discover new destinations, with curated content from around the globe and fantastic vistas from exotic locations. The whole world becomes a playground of photos and phrases, connecting you with a host of destination recommendations. In each lush destination you find intriguing factoids, quotes, photos and video.
Each time you add new phrases, more recommendations appear. When you’re done exploring, just tap the Save feature, scan a QR code, and all the destinations you visited are delivered to your smartphone for reminiscing or booking. Then you can share it with your friends on Facebook, Twitter, or Foursquare.
The installation has been so successful that we're already working with Delta on a wider rollout for this experience in airport terminals and other sports and event venues across the country.