BNN 2012 Brand Identity 01
Dutch broadcaster BNN asked us to create 3 new Brand Identity spots. This one is the second of three. Our concept was based on their current slogan 'Laat Niet Los' (Don't let go) and the sticker metaphor that they currently use and asked us to keep.
We especially wanted to create a dynamic and energetic spot that really showed the character of BNN. Youthful, rebellious and bold. We show the presenters running and launching themselves towards there goals. Once they hit them, they turn into a sticker and won't let go.
The concept of the spots was a collaborative effort from our Utrecht collective of motion designers: Artibite, Menno Fokma, Heerko Groefsema, Soulbase & WOUW!
Directors: Kevin Megens (ARTIBITE.com) & Wouter Kroese (WOUW)
Art Direction: Wouter Kroese (WOUW), Heerko Groefsema & Kevin Megens (ARTIBITE)
Production: Floor Schiphorst
DOP (Camera 01): Tibor Dingelstad
2nd DOP (Camera 02): Menno Fokma
Photographer: Wiebke Wilting
Tracking specialist: Giso Spijkerman
Focus puller: Django de Groot
Data Handler: Wouter verberkt
Gaffer: Tim van Gils
Runners: Kars van Geenen, Marius Denisse & Dennie van Dijk
Editing: Wouter Kroese (WOUW), Heerko Groefsema & Kevin Megens (ARTIBITE)
Compositing: Wouter Kroese (WOUW), Heerko Groefsema & Kevin Megens (ARTIBITE)
Animation & VFX: Wouter Kroese (WOUW), Heerko Groefsema & Kevin Megens (ARTIBITE)
Music: Mutemath - Allies
Sounddesign / SFX: Arno Natte