Music video for Alex's Davis' "Oh, Sugar" celebrates the simple & universal elegance of true love. In an increasingly jaded world, "Oh, Sugar" revels in its sentimentality, becoming something almost rebellious in its abandon. The video features actual couples who are living, loving, struggling, and smiling at this very moment. True love is not cinematic and grandiose, as pop culture would have us believe...rather it is a small everyday gesture that we all have the power to make.
Many thanks to Megyn Cawley & Marisol Romero, whom I love with all my heart.
To find out more about Alex Davis, please check out his site here: luckyalex.com/