Databases are one of computing’s oldest uses – and yet, today’s databases often follow some design principles dated well back into the 1970’s. With today’s hardware and the explosion in RAM capacity, there’s no reason to continue to handcuff capabilities, and performance. In-memory database technology is now being adopted by some of the largest players in this market. In this talk, we'll look at different ways to take advantage of memory technology in database applications. We’ll then talk about how completely re-thinking your approach will allow you to build superfast, flexible databases with the most capability.