A launch video for Ion Torrent's Ion Proton Sequencer™. The device can sequence an entire human genome in less than a day.
Spin Creative shot on location in San Francisco with the Arri Alexa to capture simple yet stylish interviews, dramatic portraits and eye-catching b-roll of the device in a lab. An anamorphic lens flare for the b-roll adds extra visual punch.
The edit combines a weaving of multi-screen layout (interviews, 3D animation and b-roll) along with a hitech/futuristic, motion type treatment.
Client: Life Technologies
Agency: Traina Design
Director: Matthew Billings (Spin Creative, LLC)