A launch video for Ion Torrent's Ion Proton Sequencer™. The device can sequence an entire human genome in less than a day.

Spin Creative shot on location in San Francisco with the Arri Alexa to capture simple yet stylish interviews, dramatic portraits and eye-catching b-roll of the device in a lab. An anamorphic lens flare for the b-roll adds extra visual punch.

The edit combines a weaving of multi-screen layout (interviews, 3D animation and b-roll) along with a hitech/futuristic, motion type treatment.

Client: Life Technologies
Agency: Traina Design
Director: Matthew Billings (Spin Creative, LLC)

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