Each year, “Fred Hutch” hosts the Hutch Holiday Gala, a huge black tie event to raise money for cancer research. We were asked to create the video for the Gala, an essential part of the evening’s festivities. The focus of the video was Fred Hutch’s Basic Science division. When we first kicked off the assignment, concerns were raised about the word “basic” (thinking it might be perceived as too ordinary, and may not resonate with donors). Though a valid concern, we loved the rudimentary truths it evoked and came up with the theme “Basically Amazing.” The video featured scientists linking their basic research to future discoveries, and discoveries that were already changing and saving lives all over the globe. The video received glowing reviews and helped raise over $6 million.