Direct mail has always been a key complement to a digital marketing strategy, but recent industry trends show it may be more important than ever. Modern marketers are struggling most with the competition for attention in the inbox as daily business email volume grows annually by 4%. And, despite a decline in physical mail, surveys suggest people really like it and it has a statistically higher response rate than digital-only campaigns. So, with less competition in the mailbox, there’s no better time to add direct mail to your marketing mix. Our Mailers Online solution can help! Watch our recent webinar to learn more!
