Fandom isn't just for actors, athletes, musicians, and authors anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans, what David calls a Fanocracy.
The key is creating an organization that puts the needs and wishes of fans ahead of every other priority.
Examples of Fanocracy include MeUndies, Headcount, HubSpot, Grain Surfboards, Duracell, and Hagerty Insurance.
David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, and a professional speaker on topics including marketing, leadership, and social media.