Shot | Edited | Graded by Joey Camacho
Sound Design by Jay Klos (

This was a three day shoot shot outside of Los Angeles, California where I did a quick run and gun behind the scenes for Critical Mass and the "World's Fastest Accelerating Hybrid" commercial. Needless to say the pace of the actual commercial shoot was fast and, more often than not, there wasn't more than a few seconds to get the shots needed.

The premise behind this video was to showcase the M35h being prepped for its moment on stage. The same way an actor would be prepped before going on camera, or an underdog fighter in the locker room getting ready to head out to the ring. I also wanted to call out the technical details of the shoot - the location, the cameras, equipment, planning - since there was some pretty amazing gear, and a lot going on set.

All footage was shot with the following:

Canon 60D
Canon EF 16-35mm f/2.8L II USM
Canon EF 70-200mm f/2.8L IS II
Canon EF 50mm f/1.2L USM
Tamron AF 28-75mm f/2.8 XR Di LD

Cinevate Atlas FLT Slider
Manfrotto 501HDV Head
Manfrotto 546B Pro Video Tripod
Glidecam HD - 2000

Editing was done in Adobe Premiere, After Effects, and motion tracking was done using The Foundry's Camera Tracker.

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…