Welcome to Fashion Feature - the series of animated clips from Kantar Worldpanel that reveals the latest consumer attitudes and shopping behavior in the GB fashion market.
In our third clip in the series we look at how important the online channel is to the fashion market, how much shoppers really spend on discounted goods and whether they are actually cutting back.
Creation and animation: Flock London
Producer: Suzannah Rowland
Script: Leah Weal, Julie Macpherson, Olivia Ryan, Glen Tooke