I've had this project knocking around on my hard drive in one form or another for ages and just couldn't seem to get it finished. I'd originally used HECQ's Steeltongued as a guide for the edit and since had a couple of different sound designers look at composing a piece for it, then finally, as much as I loved what they'd created I felt the edit worked best with the original music since I'd edited to it so specifically. I'd done loads more work in tracking in lots of data and graphics etc too (that might find there way into another project), but once the edit got so tight, I felt they were overkill and stripped it back to it's barebones.
I know it's pretty derivative of certain other pieces of work, but the whole thing was really just conceived as an exercise in editing, to hone my chops at micro-edits etc. There is a concept behind it also, but I won't bore you with that.
Original footage was my logo lasercut in white acrylic, frozen in a roasting tin and filmed with Canon 5DMkII (back in the days before manual control and locked to 30fps) and the 100mm 2.8 macro lens with a little help from a small LED torch. The smashing ice at the end was done with Cinema 4D and smashed with Nitroblast.