Speaker: Bob Killian, Killian & Company
Bob Killian’s informal, humorous presentations contain many nuggets of gold. Join him as he discusses how entrepreneurial businesses can market themselves more effectively today using the power of the Internet. “Branding in the Age of Findability” is a provocative look at how and why technology and buyer behavior are changing the way businesses must present themselves.
If you allocate budget to cold calling, direct marketing, advertising, and other outbound messaging, you are deploying money to reach people who, increasingly, choose not to listen. Learn why all of these tactics are becoming less cost-effective year after year, and how to position your organization to audiences who feel empowered to tune you out. It is time to re-evaluate marketing budgets, our speaker says, because “Sales is dead.”
Bob Killian – creative director, branding consultant, graphic designer, marketing strategist, web designer – has been building better brands for over thirty years. In 1987, he formed Killian & Company, a Chicago-based strategic branding agency. (Maybe the branding agency, because if you type “branding agency” into Google, they come up first. In the world.)
Bob is the co-author of the popular “Do-It-Yourself Marketing and Advertising (3rd Edition),” published by Wylie Press. His White Papers, featured on the agency’s website, killianadvertising.com are taught in a dozen graduate schools of business.
Program Producer: Ken McCaul UCGSB.com