John Wolanin
A brand isn't what you say it is – it's what they say it is. co-founder and Chief Design Officer of Dave.com, John will outline how when building a new company, one of the most important metrics for runaway success is how easy it is for your customers to tell their family and friends about it. He'll outline how you can build and define a brand that is so simple, word of mouth becomes your greatest growth channel.
