The last 7.5 billable hours of a print ad project condensed to 4.5 minutes.
This movie captures the "production" of an ad...
Before "production", even more happens — a marketing/branding strategy leads to a creative brief, of which itself guides the creative concept development. After a concept direction get's approval by the client, we get to the point of what this movie is about. So really, this is just the last gasp of a varied, thoughtful process.
Copywriter: Angela Reid, Art Direction & Illustration: Matt Ebbing, Creative Director: Paul Evers, Account Manager: Kevin Smyth
Agency: tbd [ http://www.tbdagency.com/ ]
Client: Swiss Water® Process [ http://www.swisswater.com/ ]