To launch the new season of Orange Is The New Black, VOD giant Netflix wanted to create a social video that engaged fans who had potentially dropped off from the franchise as well as making their existing fan base aware that the start of the new season was fast approaching.
Through leveraging The Smalls' global community, we were able to reach a diverse range of filmmakers, including academy award winners, who pitched for the project. In the end, the Slovenia-based Institute of Contemporary Arts, FINTA, were commisioned to take on the challenge.
