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This is a short spot we were commissioned to do for RVTS Jeans. RVTS is fashion forward apparel that produces high quality jeans inspired by a rugged, work wear heritage. We thought the best way to approach a brand like RVTS — so drenched with Americana toughness — was to juxtapose the rugged aesthetic with a sound that is more lighthearted and blithe. With a mindset begat of respect, confidence, and hard work, RVTS aims to provide good-quality, cool, and timeless fashion entirely made in the USA.