It's a truism today that fast feedback from your market is a key advantage. This talk is about how you can deliver smallest product increments or MVPs (minimal viable products) quickly to your market to get fastest possible feedback on cause and effect of your product
changes. To achieve that, it helps to provide a continuous deployment infrastructure as well as all you need for A/B testing and other feedback instruments. To make the most of these achievements, Kanban helps to limit work in progress, thus manage queues and speed up lead times (time from order to delivery or concept to cash). This helps us speed through the OODA Loop, i.e. Eric Ries' (The Lean Startup) Model -> Build -> Code -> Measure -> Data -> Validate -> Model.
The more we can go through the loop, the more we have a chance to fine tune and validate our model of the business and finally make the right decisions.
Markus is one of Germany’s leading Kanban practitioners - writing and presenting talks about it in numerous publications and conferences. He will provide a brief view into how he is achieving fast feedback in diverse contexts. Currently he is Head of mobile commerce at mobile.de.
