LiveAD was the responsible for the activation of the largest relay race in the Americas: the Nike SP-Rio race. Through a special tab on Nike Corre's fanpage on Facebook, everyone could follow in real time the stages of the race and the news shared by the participants of the event in their own profiles.
Watch the video produced for the raceNike SP-RIO, by LiveAD, which granted the agency the bronze award in the first edition of Facebook Studio Awards, in 2012. LiveAD's case was the only one recognized in Latin America among 11 other cases all over the world, chosen after more than 1000 entries.
See all winners of the Facebook Studio Award 2012: facebook-studio.com/awards/winners#/