Commercial for Sumol, the leading soda around here.
This campaign was a tremendous success in 2010, both in sales, impact and awards.
The concept and brain work belongs to the agency's creative directors.
This spot was my contribution (and a couple of print ads).
It's all around the idea that one day everyone settles in, conforms, looses their mojo. But until that day, stay yourself, stay original.
In this particular ad, the copy line says "One day you will start at 9 and get off at 6. Keep yourself original"