A. Human is about the freedom to be an individual in a society where the media and the fashion industry all dictate what is perceived as beautiful in our world. Rather than focusing on familiar, standard body modifications, the project is about futuristic expressions of possibility.
A. Human was a theatrical pop-up art experience during New York Fashion Week for a fashion brand from the future called A. Human. However, instead of designing clothing, A. Human creates body modifications.Imagine eyelashes that move on their own accord, back filaments that glow, and hearts you can design for you and your lover so you know that they match. This is the world of A. Human.
Our sold out experience took the form of a 750 square meter physical showroom in downtown Manhattan, but our presence extended into digital, social media and press headlines across the worlds of fashion, pop-culture and entertainment. View the social campaign and art direction. A message from A. Huxley, founder of A. Human, was projected on to an 8 meter wide by 4 meter tall wall. The 2 rectangles at the end of the video outline the entrance.
A collaboration with DE-YAN