Cultural bias in design(ers) - Farai Madzima at Leading Design London 2019

Can my cultural background influence how effective I am as a designer?

The short answer is an emphatic yes!

"I had no idea that this was a thing, or that it would matter in my work. Until my first design job at an agency in London. My cultural biases affected how I collaborated with team members who I thought of as senior. I even found myself unable to conduct user interviews with people I thought of as senior. These failures messed up a project and in the end, I got fired."

This talk is for people who work in international teams and want to collaborate better across cultures.

By the end of this talk attendees will:

- Have a better understanding of cultural biases

- Understand how cultural biases influence how they show up at work

- Understand how cultural biases they impact teams- Understand how to handle biases so that the team can succeed