Today, enterprises are dealing with a variety and volume of data for which conventional systems were not designed. This data, much of which is user or machine generated, is arriving too fast or in an unstructured manner, and is proving problematic for traditional data approaches. ‘Big Data’ has become a buzzword for a new generation of technologies and techniques promising an alternative way to deal with these problems. Importantly, these new solutions are offering a new way to unlock secrets buried in the data, and are allowing innovators to ask questions not previously considered.

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