Aaron Duffy is the co-founder of SpecialGuest. His specialty is in communications and visual experimentation, often bringing a touch of humanity to technology and platforms that otherwise feel cold.
Since starting as a director at 1stAveMachine when he was 23, Aaron has had his work featured at the Saatchi&Saatchi new director’s showcase, has had work inducted into the MoMA’s archive for the art and technique of the America Commercial, was named a top 10 director by CreativityOnline, was featured in the Adweek Creative 100 and was named number one in Business Insider’s 30 most creative in advertising under 30.
Aaron traces his insight for SpecialGuest to one of the most simple projects he did early in his career, Google Parisian Love. It is proof that we do much more than advertising when we do our job well. We spotlight the emotion, value and glue between human beings and the products and services people choose to surround themselves with. It is Aaron’s belief that there is no system or methodology for creating that glue. It is made possible by a select few special people and the clients they are paired with. That is why SpecialGuest exists.
Full interview here