Matt Rollins is creative director and partner at Iconologic (, a brand design firm in Atlanta with such clients as Coca-Cola and the International Olympic Committee. In January Matt gave an intriguing presentation on how story is key to the success of brand communication and how Iconologic uses "story" as part of the basis for their work.

Many thanks to these vendors who volunteered their time and services to this event:

• Dare Dreamer Media ( for producing this video.
• Hosted by Batforf & Bronson Coffee Roasters (
• Photography by Tim Lampe (
• Scout Mob for helping with promotion (

CreativeMornings is a free monthly breakfast lecture series for creative types started by Tina Roth Eisenberg (aka @swissmiss). Each event is free of charge, and includes a 20 minute talk plus free coffee! For more on the bigger picture, check out

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