Safetray is the creation of Edinburgh based entrepreneur Alison Grieve. She came up with the deceptively simple idea as a means of helping bar staff and others to carry around trays full of glasses without dropping them. Apparently that followed a calamitous experience in Alison's previous career as an events organiser! TVI made this short film for Business Gateway's late 2011 digital campaign to encourage new business start-ups. Shot on a trusty Sony Z1 in Shebeen, the South African theme bar, Leith.