Considering the web as a free space where our private life can still be preserved often implies forgetting the strong implications and conflicts linked to the data we generate while we browse and which build our digital identity. As those tracks are collected, indexed, stored, copied, combined and aggregated with each other, they raise control and surveillance questions on the network. This hidden and insidious design of control is developed by and for companies. It thus shapes a society focused towards an extreme rationalisation, that advocates for transparency while maintaining opacity regarding its infrastructures.
(no)control tries to unveil the mechanisms of control and their asymmetry on the web by physically embodying them. This installation tries to illustrate how data based companies process, control and manipulate our data without our consent, awareness or involvement over time.