Andrew McIntyre (Director and Co-Founder, Morris Hargreaves McIntyre) provides a step-by-step guide to using the Audience Atlas to achieve profound audience insights.
Audience Atlas Victoria 2019, commissioned by Creative Victoria and undertaken by Morris Hargreaves McIntyre, is a comprehensive profile of the Victorian culture market.
The Atlas examines the demographic composition of Victorian arts and culture audiences, and provides in depth insights into their attitudes, motivations and behaviour. The Atlas also investigates Victorians’ media consumption and online habits and examines all findings through eight distinct culture segments.
Audience Atlas Victoria 2019 is a powerful tool that creative organisations of all sizes can use to glean key insights and practical tips to help grow audiences or supporters.