When Tesco Mobile came to us asking for a video that illustrated the gaming capabilities of the Sony Ericsson XPERIA Play, we had fun coming up with this concept. ‘Sweding’ classic video games, much like Jack Black in Be Kind Rewind, we filmed our own take on 8-bit classics such as Bruce Lee, Starship Battalion and Fifa 10. The video was then used to promote a competition run by Tesco - entrants had to watch the video to get the answer to the competition question.

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