While millions of Canadians depend on the Bell network on a daily basis, Bell had no social online presence. To launch them into the world of social networking, and illustrate that the network is the best social gateway, we created Social Portrait. We used Facebook and Twitter to construct typographic portraits of ones digital life. The app uses tweets and status updates to create an artistic profile picture unique to the user, that they can customize, download, and share. Being the first ever social media campaign for Bell, it helped create a new pathway for them in the social space.

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