Title: "Razr Reward"

Client: Verizon Wireless

Project: Motorola Droid Razr Promotion

Role: Creative Director/Writer

The Goal: Verizon wanted to create awareness of their latest device coming to market, The Motorola Droid Razr.

The Solution: Find existing Razr users on the network and surprise them with the brand new Droid Razr.

The Outcome: Run and gun video footage of current Verizon customers being presented with the new Motorola Droid Razr. The footage was then seeded online to create a viral reaction. This resulted in over 35K views in the first week alone

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