Title: "Razr Reward"
Client: Verizon Wireless
Project: Motorola Droid Razr Promotion
Role: Creative Director/Writer
The Goal: Verizon wanted to create awareness of their latest device coming to market, The Motorola Droid Razr.
The Solution: Find existing Razr users on the network and surprise them with the brand new Droid Razr.
The Outcome: Run and gun video footage of current Verizon customers being presented with the new Motorola Droid Razr. The footage was then seeded online to create a viral reaction. This resulted in over 35K views in the first week alone