Zee Action showcases the best and most sought after Bollywood action flicks. It required a channel packaging which placed it as the destination for high-octane action movies. Without complicating the message, we came up with a simple execution, truly highlighting ‘action’. The creative idea was to highlight the typical perception of a Bollywood action channel by showcasing top-of-mind action elements like car chases, gun-shots etc. in the channel identity.
Credits: Creative Director - Sergio Saleh,
Executive Producer - Pablo Encabo