Econsultancy's forth annual Digital Cream took place in New York on February 23, 2012.

Digital Cream is an invitation-only roundtable event for senior client-side/corporate marketers, large online publishers and e-tailers with responsibility for their organization's online marketing.

Digital Cream is designed to enable attendees to discuss and explore the latest best practices on e-marketing procurement, business cases, investment, ROI and supplier selection in a roundtable format.

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