“The Art of Making Money”
Passions flare brighter than ever in Webisode 7, where the filmmakers grapple with the challenge of making their movies both artful and profitable.
Conflict arises right at the start, as Steve and Kris argue about whether a film set should be like a “military operation” or an open “discussion.” Joe explains how his production process begins with bonding and talking among cast and crew members before the shooting schedule locks in around the third week. Steve voices his belief that every single business in America should have a television program, turning corporate entities into multimedia “gathering spaces.” Susan notes that the problem with corporate sponsors is their fear of any material considered remotely edgy. While Joe says he still intends on making his “art projects” small enough so he can continue to make money from them, Steve insists, “You make money when your video is tied to products.”