We talk to Emily Hare and Nick Parish about why South By Southwest Interactive matters. Emily describes it as a "convergence of consumer culture, marketing and technology," while Nick offers some advice to agencies and how to make the most of the conference.
Editor: Jason Uson
Assistant Editor: Brandon Brown
Producer: Erin Dykman
Executive Producer: Mary Ellen Farrar
Production Studio: Beast
Designer: Dan Forbes
Shooter/Director of Photography: Kyle Obriot
Publishing & Content Editor: Kim Kauffman
Director of Publishing & Content: Drew Wehrle
Director of External Communications: Tina Stanton
Corporate Communications Manager: Lynsey Roumell
A production by Leo Burnett.