The Art & Sole Cortez iD Project
Four artists, four special edition Art & Sole covers, and four Nike Cortez sneakers. The Art & Sole Cortez iD project celebrated both the release of the new mini-edition Art & Sole book and the launch of the classic Nike Cortez silhouette on NIKEiD.com.
Intercity commissioned four artists, Jiro Bevis, Shantell Martin, Matthew Nicholson and Rose Stallard to create an artwork for one of four limited Art & Sole book covers. Working with different media; print, moving image, sculpture and sneaker-art respectively, each artist’s cover work was then packaged alongside a pair of colour-coordinated Art & Sole Cortez sneakers.
The artists’ brief was simply to interpret the Cortez sneaker using a specifically assigned colour - red, blue, green or magenta - which correlated to the category-signifying contents dots of Art & Sole. The Cortez was one of the first icons of running and to celebrate its 40th anniversary the brief also requested a response to the ‘history of running’.
The colour green was represented by visual artist Shantell Martin, who chose to start her piece with a green dot to represent the atom; ‘a basic unit of matter that consists of a dense central nucleus surrounded by a cloud of negatively charged electrons'. This atom is one very tiny part of the Nike Cortez shoe that is discovered and then in turn taken on a journey to find the origin of its name. Once observed the atom slowly returns to its original singular form.
Music by Metyrdioa