Speech by Van Jones, environmental advocate, human rights activist, and attorney. Jones is a co-founder of three non-profit organizations. In 1996, he founded the Ella Baker Center for Human Rights, a California non-governmental organization (NGO) working for alternatives to violence. In 2005, he co-founded Color of Change, an advocacy group for African Americans. In 2007, he founded Green For All, a national NGO dedicated to "building an inclusive green economy strong enough to lift people out of poverty." His first book, The Green Collar Economy, was released on October 7, 2008, and reached number 12 on the New York Times Best Seller list. In 2008, Time magazine named Jones one of its "Heroes of the Environment".