Keeping in mind the slightly irreverent sense of humor, we streamlined the logo and worked on a vibrant color palette for the NEOX letters and animated rectangular forms, injecting new movement into the pathfinders, promos and IDs. The identity was simplified to resonate with the new target viewers.
Click for more info: comodoscreen.com/project/neox
Creative Director: Pep Prior
Art direction: Pep Prior
3D: Marc Garcia
Music: Aleix Pitarch