Rapidly evolving market demands, sophisticated audience patterns and multiple viewing options now make it much harder to develop and sustain a TV series. And with the line between hit and miss ever so thin, the risks are enormous for the networks. Episodic creators will discuss: how to create multiple story lines that will sustain interest for the run of the series; how to retain creative integrity when receiving conflicting feedback from multiple sources including network executives; the specific challenges of creating the pilot; the benefits and dangers of using test audiences; assembling a top creative team; and casting decisions: and using social networking to further develop your audience.
Helen DuToit, Creative Director, Vancouver Film & TV Forum
Alexandra Cunningham, Executive Producer, Prime Suspect
Graham Yost, Creator, Executive Producer and Writer, Justified
Sponsored by the Independent Production Fund
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