First keynote of 2019 Creative Leadership NZ conference - creativeleadership.nz
A strategic business leader with over 20 years’ experience, Emily was most recently SVP, marketing at Starbucks. She joined Starbucks as China CMO in 2017, responsible for marketing, sales, loyalty, customer engagement, and digital flywheel (ecommerce, payments, partnerships). She helped open the first Starbucks Roastery outside of Seattle, tripled digital tender, managed the commercial side of Starbucks’ largest merger, and launching the brand’s delivery program.
Prior to Starbucks, Emily was the Chief Commercial Officer for IHG, Greater China, where she was responsible for all commercial functions across Greater China. Looking after 320+ hotels and an extended team of 5,200 Sales & Marketing members, Emily spearheaded the market share turnaround of six hotel brands.
Moving to Shanghai back in 2011, Emily built a high-performance marketing organization that established the face of Apple Retail in Asia Pacific. She first developed her Marketing expertise at Procter & Gamble, with 11 years of end-to-end business experience across all three business units and spanning everything from upstream design to retail marketing with Walmart.
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