As part of their 2012 global marketing campaign, ecolean approached us to create a set of visuals for diverse purposes.

The brief was to use their tagline “Lighten Up” as the conceptual foundation to present the package benefits, its openness towards consumers, its low environmental impact, and its overall fun and friendliness.

Project info
Client: Ecolean -
Production Company: Binalogue -

Our role
Concept, creative & art direction, 3d, motion graphics & design

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Photography: Just W -
Music: Claudio 'El Maestro' Bonaldi

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©2012 Binalogue

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