This spot was part of an ad campaign run by Zumiez (which is a big mall retailer of actions sports wear and products) used to promote their “Couch Tour“, an annual summer tour where professional skateboarders and big bands put on demos and shows at some of their major stores at malls across America. It was mainly web based with the exception of 5 pieces that were chosen to air on FUEL TV as commercial spots promoting the tour.
I worked on this ad campaign with my good friend Billy Summers who was the DP on the project and he also co-wrote and co-produced on it. I co-produced, wrote, directed and edited the spots. We shot on Red-One.
There were a large number of spots for this campaign, I believe there was about 30 total. There was not much time alloted to come up with the entire concept,shoot and produce all 30 spots so we were really rushing through things. I would have liked more time but ultimately it was a great opportunity and we had fun doing it and most importantly Zumiez was happy in the end.