The 7th Annual Hilton Lobby Backstroke, the closing event of SXSWi 2012.
You have have heard of this before. What started as a joke in 2006 turned into a two-man contest in 2007, a repeat race in 2008, a full-on competition in 2009, an event in 2010 and an absolute shitshow in 2011.
We skipped out on the event’s traditional date & time (late Monday night around 4am) because we heard a crowd of a few hundred (!!) gathered, someone sponsored t-shirts, etc. It felt a little too “big”.
At the same time, it didn’t feel right to skip the event entirely, so Danny and I snuck in a one-on-one race in the middle of Tuesday afternoon (3pm). And so I present, the 7th Annual Hilton Lobby Backstroke…